Digital Designer with Passion for Strategy and Leadership
Hello, I’m Henrik Retlev, a digital designer who love working on meaningful projects with inspiring and talented people.


About Henrik Retlev
Today I work with startups of all stages (from seed to unicorn) to ensure that the design is polished and successful. I can cover design needs both as a “super senior” individual contributor (UX design and design systems in Figma, prototyping, user research, and branding), and as an experienced leader (recruiting and managing growing design teams, raising design standards, product strategy, and helping turn pre-seed startups into unicorns).
I’m a recogniced designer with 25 years of experience in digital design, and 10 years of leading experience. I had numerous clients including Telia and Alm brand. I previously held design leadership positions at Lobyco, Coop, Orange, Beeptify and Leapfroggers.
Highlighted projects
These are some of the projects where I have spend a bit of time to reflect on my contribution to the project and look at what learnings we had in the teams.

Carbon footprint calculation software
2024 – Leapfroggers

A secure digital playground
2005 – Itrio

Smart POS software for the future payment
2013 – Beeptify

An award winning loyalty app for retail
2016 – Coop Denmark

Coop Denmark Website
2016 – Coop Denmark

Design of a crowd funding/lending platform
2017 – Coop Amba